Hydration has come full circle

Your Target run just got a lot more refreshing, with Watermelon, Strawberry Kiwi, and Tropical Punch now available in the beverage aisle.

Find a Store

Better hydration, little by little

Clean hydration for kids, with coconut water, real fruit flavors, and a routine that feels easy for everyone.

Shop Kids

Real ingredients, smarter energy

Daily energy support with real fruit flavor, clean ingredients, and hydration-first thinking.

Shop Energy

Give your water a plus-one

Hydration that tastes bright, feels light, and travels from your desk to your gym bag without any fuss.

Shop All Flavors

HSA/FSA Approved ● Advanced Hydration● Plant Based ● No Added Sugar ● Paleo Friendly ● Vegan Formula ● Gluten Free ● Allergen Friendly ● Non-GMO ● Pregnancy Safe ● Breastfeeding Safe

Hydration

Premium hydration formula designed to keep you refreshed and energized throughout your day. Perfect for active lifestyles.

14 pack
28 pack
SUBSCRIBE & SAVE
Deliver every 28 days - cancel anytime
15% OFF
ONE-TIME PURCHASE
SEE FULL PRODUCT DETAILS

Kids Hydration

Specially formulated hydration for kids with essential vitamins and minerals. Great taste that children love.

14 pack
28 pack
SUBSCRIBE & SAVE
Deliver every 28 days - cancel anytime
15% OFF
ONE-TIME PURCHASE
SEE FULL PRODUCT DETAILS

Energy

Boost your performance with our energy formula. Natural ingredients for sustained energy without the crash.

14 pack
28 pack
SUBSCRIBE & SAVE
Deliver every 28 days - cancel anytime
15% OFF
ONE-TIME PURCHASE
SEE FULL PRODUCT DETAILS

Refreshingly real ingredients.

No need to make things complicated. Cure is made with a handful of real ingredients; no added sugar, no artificial sweeteners, and nothing you can't pronounce. Just coconut water, pink Himalayan salt, and a burst of real fruit. Cheers to that.

Coconut Water
Potassium from nature, not a lab. Coconut water brings naturally occurring electrolytes to every sip.
Pink Himalayan Salt
An unrefined source of sodium, an essential electrolyte for hydration. Naturally mineral-rich, with 72 trace minerals not found in table salt.
Lemon Juice Powder
Made from real lemons, to add the right amount of tartness.
Sodium Citrate
A functional form of sodium that helps with hydration, without tasting too salty.
Organic Stevia Extract
Made from the stevia plant, this organic extract adds sweetness without sugar, calories, or anything artificial.
Monk Fruit
A fruit-based sweetener that works with stevia to keep the flavor smooth and balanced.

WHO GOLD STANDARD

ORS Formula

We didn't invent hydration science. We just made it taste better.

Cure is based on ORS, or Oral Rehydration Solution: a specific balance of electrolytes and glucose designed to help your body absorb water more efficiently. If you need any proof it works, it was originally designed by the World Health Organization. We use that same science, with real ingredients and refreshing flavors for everyday hydration.

  • Na+
    Sodium 75 mmol/L

    Creates the osmotic gradient that draws water into the bloodstream

  • K+
    Potassium 20 mmol/L

    Essential electrolyte for cellular function and hydration balance

  • C6H12O6
    Glucose 111 mmol/L

    Facilitates rapid sodium absorption through the intestinal wall

More science. Less sugar.

Most hydration mixes are overloaded with sugar or underpowered in function. We created a better solution.

25

calories

0g

added sugar

500mg

electrolytes

100%

plant-based

Perfectly balanced electrolytes and plant-based ingredients

SPORTS DRINKS

^ 4.5x more calories

110

calories

^ 28g more sugar

28g

added sugar

^ 46% less electrolytes

270mg

electrolytes

^ Artificial ingredients

0%

plant-based

Added sugar and made with artificial ingredients

BASED ON A 16 FL OZ SERVING

BY THE NUMBERS

Daily hydration that sticks.

We asked customers how Cure fits into their day-to-day routines. The results were refreshing.
84%

drink Cure at least 3x a week—and more than half drink it daily

68%

say Cure helps them stay hydrated throughout the day

83%

feel more energized after drinking Cure

79%

would recommend Cure to friends and family

*Based on a post-purchase survey of verified Cure customers

"Gwyneth Paltrow's miracle health hack — an electrolyte powder that prevents dehydration without the added sugars of a sports drink."

Expert eyes on every sip.

Our medical advisors bring expertise across women's health, nutrition, pediatrics, sports medicine, and more—helping keep every product grounded in real science.

MEET THE BOARD
35+ MEDICAL ADVISORS ACROSS
Women's Health
OB-GYN · Maternal Medicine
Nutrition & Dietetics
Registered Dietitians · Nutritionists
Pediatrics
Pediatricians · Child Development
Sports Medicine
Exercise Physiology · Athletic Performance
Internal Medicine & more
General Practice · Preventive Care

Hydration that ships easy.

Every order ships free, so it is easy to keep hydration stocked for home, work, and everything in between.

  • All orders

    Free shipping on every order, with no minimum needed.

    FREE SHIPPING

  • Daily routine

    Single-serve sticks and pantry-ready boxes make restocking simple.

    EASY RESTOCK

  • Shop by need

    Browse Hydration, Kids, and Energy collections built around real routines.

    QUICK BROWSE

  • Real ingredients

    Coconut water, pink Himalayan salt, and real fruit flavor in every mix.

    CLEAN FORMULA
SHOP ALL FLAVORS

Real people, really hydrated

12,000+ verified reviews

@courtmcewan
FOR YOUR DAILY ROUTINE
"An absolute game changer for pregnancy and now breastfeeding."
JACQUIE, NEW YORK, NY
Verified Buyer
@healthyliving
FOR WORKOUTS
"Perfect for staying hydrated during my morning runs and yoga sessions."
SARAH, LOS ANGELES, CA
Verified Buyer

Let's get social.

follow us @cure